On May 18, Tural Hajiyev, the director of "ATS Food" LLC, participated as a speaker at the Business Management Forum, which was held for the fifth time in our country. In the panel where Mr. Tural was a speaker, he shared his management experience on the topic of "Management tools leading from loss to profit" with the participants.

Based on the topic, Mr. Tural shared the success story of the "Chorekchi" brand with the forum participants, mentioning the steps taken in management, the ways to achieve short-term and long-term goals, and emphasized that teamwork is at the core of success.

Tural Hajiyev is remembered for the following thoughts:

1. The first step in a business suffering losses is to achieve better performance with fewer resources. For this, priorities must first be set correctly to ensure more accurate and effective use of energy.

2. You must know yourself, your competitors, and the business environment you operate in.

By conducting an internal audit, you need to analyze your potential, current situation, and plans to understand yourself.

Through external audits, you need to monitor and analyze the sales power, production power, marketing plans, and other activities of your competitors, and evaluate the gaps, trends, and risks in the general market.

This can be better explained with the thoughts of Sun Tzu.

If you know both your enemy and yourself well, victory is yours. If you only know yourself but not your enemy, you will see the defeat behind each victory. If you neither know yourself nor your enemy, you are doomed to lose.

3. If a business is suffering losses, the most sustainable and long-term way to repair and rebuild a broken system is "SPIRIT." By creating a connection among all our resources through spirit, we ensure their harmonious and motivated performance. A firm with spirit is always superior to a firm without it.

The key values I use to create the "spirit" that unites the system:

4. Be a powerbank

In companies suffering losses, the energy level is usually very low. To keep your team going, you need to become their source of energy. You must be the "powerbank" that restores the energy of your team members.

The most sustainable way to do this is to believe and instill this belief in others. When there is belief, the goals ahead of us become clearer.

It should be noted that the "Chorekchi" factory, which has been operating since 2013, has a daily production capacity of 150 tons. In the factory established with the equipment and technical support of the German company Werner & Pfleiderer, a control system is applied to each stage of production separately.

The bread and bakery products produced under the "Chorekchi" brand are fully automated and produced without any manual intervention to meet the demand in this sector.